EFI MarketiDirect Cross Media

efi MarketDirect Cross Media

EFI MarketDirect Cross Media is a customer communication and marketing campaign solution. It's designed to make engaging with your customers both existing and new, easy and hassle free. It achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalized communications across nearly any medium including; Email, Web, Print, Mobile and Social Media.


  • Enhance the effectivity of your internet or mobile applications by using image personalization and variable documents to make your web pages, online shops and web-to-print applications more attractive
  • Incorporate personalized images in your emails which enhance the content of your advertising message and trigger a higher response
  • Present assertive, personalized product previews to motivate your customer's purchasing habits Hierarchic Item Management with virtual products and no redundancies The associated management tool works conveniently in a browser but can also be installed locally on your computer. Specific characteristics such as tags or sortings will help you build up and manage a comprehensive product catalogue. You can even attach user-defined product properties: for example article numbers used by external applications. This way the MarketDirect VDP Enterprise integrates into your entire IT infrastructure
  • Use the effect of variable, personalized content in graphics or PDF in order to support your advertising promotion and product information
  • Online orders can be produced automatically on your digital production printing system


  • Scalable production class server system for rendering image personalized motifs and documents - up to a million images per day, unlimited performance
  • Provides images and documents via API, using Web services (SOAP), URL calls (http) or via WCF
  • Includes hierarchical item management for time-saving administration of image sets and documents
  • Automatically created, photo-realistic previews and immediate preview of personalized products
  • Includes market leading image personalization and full VDP functionality. User can upload whole databases
  • Automated workflow for print production, from Adobe® InDesign based document creation or image personalization to print production
  • Interface for online shop


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